Zeljko Vujinović, New General Director of IBM Serbia, Montenegro, Macedonia and Albania

In his new role Mr.Vujinović brings over ten years  experience  from  management  and  consulting  positions  in  the  IT  industry.  He  joined IBM in 2007 as a senior consultant for Internet Security Systems - for customers and business partners in the Adriatic region.  He was responsible for defining security strategies for different users in order to comply with safety standards. From 2010, Mr.Vujinovic worked as a senior security consultant in Central and Eastern Europe.

In April 2011 he was appointed as manager of Global  Technology  Services  (GTS)  for  Serbia, Montenegro, Macedonia and Albania.Zeljko   Vujinović   graduated   Electrical Engineering from Belgrade University.

Rolf Reidinger, New General Manager, LEONI Wiring Systems Southeast

Mr.  Reidinger  joined  the  LEONI  group  six years  ago  and  successfully  contributed  to  developing  his  already  extensive  professional career.  Before  his  commitment  to  the  LEONI group Mr. Reidinger spent 12 years working for a Japanese company.
After  five  successful  years  as  Director  of Operations  at  BU  BMW  of  LEONI,  he  has  also been appointed General Manager of LEONI Wiring  Systems  Southeast  doo. On the1st October Mr. Reidinger began the additional challenge of leading the LEONI – Serbia plant. Rolf Reidinger is also responsible for the LEONI BU  BMW  plant  sections  operating  in  Slovakia, Romania, Egypt, Tunisia and Mexico.

Boris Madžarević, New Executive Director of Nordic Business Alliance in Serbia

Following  his  graduation  at  the  economics department  of  Corvinus  University  in  Budapest, Mr.  Madžarević  obtained  a  masters  degree  in Business Administration,  also  in  Budapest.  Mr. Madžarević  began  his  professional  career  at Societe Generale bank in Belgrade and, after two and  a  half  years,  decided  to  continue  his  studies, during that time he was employed by Finpro Hungary, Finland Trade Center- export and internationalization promotion agency of Finland. Since then, until appointment in Nordic Business Alliance, Mr.  Madžarević  has  worked  as  a  Consultant/Western  Balkans  Business  Specialist.

Through everyday work with Nordic companies, and close cooperation  with  Finnish  embassies  in  Belgrade and  Budapest,  he  acquired  a  vast  knowledge  of Nordic values, business culture and people.