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Watches to Watch

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When it comes to watches, 2014 continues to confirm that the watch industry is still facing a slowdown in sales, which started with the 2008 financial crisis

While world watch manufacturers wait to see the consequences for their industry of last month’s long-awaited announcement of the production of the smartphone Apple Watch, in the meantime we have decided to offer you a supreme collection, within which you are certain to find a watch to suit your taste.

Analysts expect that mass customisation (with customers able to choose from a number of predefined options) could become an option to help overcome the current situation faced by this and other luxury goods industries, from handbags to luxury cars, where personalised customisation is already common.

On the other hand, watchmakers rely more and more on limited edition watches to satisfy their wealthy clientele’s tastes in rare objects and keep them satisfied. Here we showcase some of the sublime timepieces that have caught our attention and best illustrate the latest trends in watch production, and not necessarily our recommendation for purchasing.

Each year CorD provides a review of the latest watch industry trends. Following the economic situation, this year we have opted to present watches with slightly lower prices than normal. However, this in no way means that these watches are any less attractive than those presented in previous years.

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The Creativity Factory OF A NEW ERA

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The ‘Burning Man’ festival is held each year in Nevada’s Black Rock Desert from 25th August to 2nd September. This year’s festival attracted more than 70,000 people from all over the world

The ‘Burning Man ‘festival, once synonymous with counterculture rebellion, is now the product of so-called ‘techno businessmen’. This relatively new group of businessmen made their money through the expansion of creative industries that have been a vital part in the field of digital technology, the information industry and industrial design innovation.

Amongst the ‘techno businessmen’ are mainly representatives from Silicone Valley and leaders from other multinational companies whose businesses are mainly based on new technologies. Larry Page and Sergey Brin (Google), Elon Musk (Tesla Motors), Jeff Bezos (Amazon), Mark Zuckerberg (Facebook), Bob Pittman (MTV) and many others formed this year’s group of highly influential figures and did not hesitate to fork out as much as €1.5 million for one week of luxury accommodation, food and the presentation of their innovative projects.


Great artistic structures that emerged during the festival vanished in flames at the end, interactive art and music events and cheap camping dominated the seemingly unwelcoming desert conditions, with extreme temperatures during the day and night, no electricity or running water


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